01
"editing just got way easier"
331K views
16.8K DMs sent and 119.8K engagements in 30 days for an AI video editing app
Case studyCanvas UGC
153 short videos for an AI video editing app, posted on my own Instagram, YouTube, TikTok and Facebook pages in the first 30 days, September 6 to October 5, 2026. I scripted, filmed, edited and posted every one, and a comment-to-DM setup sent 16,801 DMs, including the app link for everyone who asked for it.
16,801 DMs sent
119,800 engagements
2,106,494 total views
What Canvas UGC means
The brand does not need its own account to run the content. I post it on pages I already own, so the brand gets the video and the audience in one move.
26.8Klikes
10.8Kcomments asking for the link
24.3Kshares
57.9Ksaves
3,662customers sent to the app, tracked clicks (a minimum)
Replay the 30 days
01Replay
Press play or drag the slider. Every chart in this section follows the same day.Day by day, from Sep 10 to Oct 5.
Oct 5Day 26 of 26
Views so far
2,106,494
Instagram2,005,484YouTube49,865TikTok50,606Facebook539
Followers2,844main page
DMs sent16,801so far
Engagements119,800so far
View the data
Where the views came from
Tap a platform above to hide it. The chart rescales so the smaller 3 are easy to see.
View the data
Instagram carried 95% of the reach, so that is where the testing focused.
Main page followers
Main page followers, Sep 6 to Oct 5
2,844
+2,723 in 30 days (121 on Sep 6)
View the data
DMs sent per day
DMs sent, Sep 10 to Oct 5
16,801
DMs sent, including 6,021 link DMs
View the data
Every video, as a dot
02Every video
Each dot is 1 of the 153 videos, placed by its best views. Hover or tap a dot to read its hook.
Best views per video, log scale
129 of 153 passed 1K
23 passed 10K views and 6 passed 100K.
View all 153 videos
The typical video reached 2.4K views and the average was 13.2K, pulled up by the hits.
The top 5 videos
03Top 5
02
"ChatGPT 6 can edit videos now 🤯"
126K views
03
"ChatGPT Sol can edit reels now 🔥"
125K views
04
"manual editing takes forever 💀"
118K views
05
"editing takes forever 💀"
112K views
Hover or tap a card to play the first seconds of its hook.
From views to DMs
04Views to DMs
Here is what every 1,000 views turned into. Keep scrolling to watch them filter down.
Per 1,000 views
about2.9
got the link
56.2% of the people who got the DM
2.1M
views
10,813
asked for the link
10,714
got the DM
6,021
got the link
Every 1,000 views brought about 5.1 link requests, 8.0 DMs sent and 57 likes, comments, shares and saves.
Customers sent to the app
3,662 customers were sent to the app, counted as unique people who clicked the link in the DM (4,092 clicks). That means sent, not signed up or paid. It is also a minimum: click counting was down from September 12 to 26, and in that stretch 1,957 link DMs went out but only 76 clicks were recorded. On the days counting worked, 88% of the people who got the link were counted as a visitor.
Link requests came in through comments and were answered by DM automatically on Instagram. DMs sent are the opening DM to each person who commented (10,714), the link DM after a button tap (6,021) and replies to DMs (66). Engagements are likes, shares and saves as the platforms report them, plus the 10,813 comments that asked for the link; the platforms' own comment totals also count my automated replies, so they are not used. Views from all 4 platforms count toward the total.
What worked
05What worked
01Short, plain hooks.
The top video opens on 5 words, "editing just got way easier", and pulled 331K views.
02Same idea, many cuts.
I ran the same demo under different hooks and formats, then made more of whatever cleared 1K views in the first day.
03Comments turned into leads.
Anyone who commented "link" got a DM automatically, and 6,021 of them tapped for the app link, out of 16,801 DMs sent in total.
04One strong page carries the reach.
My main page brought in 91% of the views and grew from 121 to 2,844 followers, while the 2 newer pages added the other 9%.
What this would cost you
06Your numbers
Plug in your numbers
$4.75CPM
$0.60per DM sent
$1.66per link DM
$16.61CAC
CAC = cost per link DM ÷ your signup rate
Example budget for illustration only. The funnel rates are real, from this campaign. Plug in your own budget and signup rate.
Example: with a $10,000 budget and a 10% signup rate, that is a $4.75 CPM, $1.66 per link DM and a $16.61 CAC.
Want this for your app?
Email me to startugcbymoe.com ·
Numbers from my posting dashboard for the first 30 days of the campaign, September 6 to October 5, 2026, read on October 15, 2026. Views, likes, shares and saves are platform-reported. Cost figures are an illustrative example, not the real spend.